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Friday, May 23, 2025

Systems are crumbling – but daily life continues. The dissonance is real

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If everything feels broken but strangely normal, the Soviet-era concept of hypernormalization can help

In January, the comedian Ashley Bez posted an Instagram video of herself, trying to describe a heavy mood in the air. “How come everything feels all …?” she says, trailing off and grimacing exaggeratedly into the camera.

Digital anthropologist Rahaf Harfoush saw the video, and got it immediately.

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